Delete CRM records directly from your HubSpot workflows. Contacts, companies, deals, tickets, custom objects — with GDPR-compliant deletion for contacts when compliance demands it.
Capabilities
Add Purge as a custom action in any workflow. When a record meets your criteria, it's deleted automatically — no manual intervention.
For contacts, choose GDPR delete to permanently erase all personal data and prevent re-creation. Full regulatory compliance built in.
Process thousands of records with configurable batch sizes and daily limits. Safety guardrails prevent accidental mass deletion.
Every deletion is logged with timestamp, object type, record ID, and the workflow that triggered it. Full accountability, always.
Contacts, companies, deals, tickets, and custom objects. One app handles deletion across your entire CRM.
Preview exactly what would be deleted before committing. Run your workflow in dry-run mode to verify your criteria are correct.
Use Cases
Whether you're enforcing data policies or cleaning up after campaigns.
When a customer requests data deletion, trigger a GDPR-compliant purge from a workflow. No manual steps, no compliance gaps.
Automatically delete bot submissions, spam contacts, and unqualified leads based on your scoring criteria. Keep your database clean.
Clean up test records created during QA, sandbox testing, or demo environments. Tag them, trigger a workflow, and they're gone.
Deals that have been lost and dormant for 6 months? Automatically purge them to keep your pipeline accurate and reporting clean.
Technical Details
Built on Google Cloud Run with batched processing and full audit logging.
Batch processing — Deletions are batched for efficiency. Cloud Tasks ensures every record is processed even under high volume.
Two delete modes — Standard delete removes the record. GDPR delete permanently erases all personal data and blocks re-creation via HubSpot's GDPR API.
Safety limits — Configurable daily deletion caps prevent runaway workflows from wiping your database. Hard limits you control.
Audit logging — Every deletion is recorded in Firestore with full metadata. Export logs for compliance audits anytime.
API secured — All endpoints protected with HubSpot V3 signature verification. No unauthorized access.
Get Started
See Purge in action. We'll show you how to set up automated deletion workflows with safety guardrails.
Book a Demo