Stop wrestling with duplicate records. Dedupify scans your entire CRM, finds duplicates using intelligent matching rules, and lets you merge them — automatically or with one click.
Capabilities
Combine exact email, fuzzy name, normalized phone, and custom property rules. Each rule has its own confidence threshold.
High-confidence matches merge automatically. Set your threshold — 90%, 95%, 99% — and let Dedupify handle the rest.
For edge cases, compare properties side by side directly in HubSpot. See what matches, what differs, and choose which record wins.
Contacts, companies, deals, and custom objects. Configure different matching rules per object type.
Run deduplication on a schedule — hourly, daily, weekly. New duplicates are caught before they cause problems.
See potential duplicates right on the record page. No context-switching — review and merge without leaving HubSpot.
Use Cases
Whether you're cleaning up years of mess or preventing duplicates going forward.
Just migrated from Salesforce, Pipedrive, or another CRM? Run a full scan to find and merge the duplicates that inevitably came along.
Duplicate contacts inflate your contact tier and skew campaign metrics. Clean them up and only pay for real contacts.
Schedule daily scans so new duplicates are caught within hours of creation. Integrate with workflows for real-time dedup.
When a customer has 3 contact records, support sees fragmented history. Merge them into one source of truth.
Technical Details
Built on Google Cloud Run with a GCS-backed index for fast lookups across millions of records.
Matching engine — Configurable rules with exact, fuzzy, and normalized matching strategies. Each rule produces a confidence score.
Batch processing — Full portal scans run in the background. Scan progress is tracked and resumable.
HubSpot native UI — CRM cards on every record page. Settings page for rule configuration. No external dashboard needed.
Merge safety — Preview exactly what will happen before confirming. Primary record selection, property-level control.
API secured — All endpoints protected with HubSpot V3 signature verification. No unauthorized access.
Get Started
See Dedupify running in your portal. We'll set up a test scan and show you exactly how many duplicates you have.
Book a Demo