Extract Key Datapoints with Essence

Your CRM holds the raw material — Essence distills it into clean, actionable insight.

Essence helps you extract high-value insights from every interaction in your CRM. Just define the key properties that matter—pain points, competitors, buyer intent, timelines—and Essence will scan your HubSpot activity logs to populate Contact and Company records with clean, structured data.

Sales call transcripts, emails, and meeting notes become rich sources of CRM property enrichment—no manual data entry required.

Whether you're cleaning up your pipeline, improving segmentation, or powering smarter workflows, Essence ensures the details don’t get lost. If your rep asked the right questions, Essence will surface the right answers—mapping them directly into your HubSpot properties.

It’s fully configurable, giving you control over what gets updated and when. Choose to overwrite outdated fields, enrich only missing data, or continuously refine what matters to your team.

Less typing. More insight.
All conjured quietly by the little orange mage in your corner.

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Share Key Datapoints

Tell Essence what matters—pain points, priorities, competitors, decision timelines. Whatever drives your business, it starts here.

Extract Your Data

Essence quietly works its magic, scrying your CRM activity—calls, emails, notes—to pull structured insights into the right fields.

Your Team Grows Smarter

No more guesswork. With clean, enriched data at their fingertips, your team can prioritize faster, sell better, and scale with confidence.

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