Configuration
How it Works
Matching rules UI: set the patterns your team uses to detect duplicates across contacts, companies, deals, and tickets.
Real-time deduplication for HubSpot. Magic that catches what others miss.
Stop drowning in duplicate contacts. Dedupify spots them the moment records change — no nightly batch, no workflow enrollments to wire up first. Layer multiple matching rules per object, each weighing the properties you choose. Designed to feel like magic.
14-day trial, up to 2 duplicate rules, manual review. Automerge unlocks on paid plans. Capacity is sold in 10K-record blocks.
Capabilities
Dedupify spots duplicates the moment records change. No nightly batch, no overnight queue to clear in the morning — your review queue stays current with your portal.
Add multiple matching rules per object — one for external IDs, another for first + last + email + phone. Each rule weighs the properties you choose and produces its own confidence score.
Each property type gets a matching algorithm tuned for it — emails, phones, names, companies, custom properties. Optional normalizations smooth out typos, formatting drift, nicknames, and legal suffixes when you want them.
Every candidate lands in a review queue with the confidence score, the matched properties, and a side-by-side comparison. No workflows to enroll into first — the queue just fills.
Contacts, companies, deals, and tickets — each with its own rules.
Optimized for portals with serious record counts. Kick off a full portal sweep, then let Dedupify catch new duplicates in real time as your team works.
Configuration
Matching rules UI: set the patterns your team uses to detect duplicates across contacts, companies, deals, and tickets.
Use Cases
Whether you're cleaning up years of mess or preventing duplicates going forward.
Just migrated from Salesforce, Pipedrive, or another CRM? Run a full scan to find and merge the duplicates that inevitably came along.
Duplicate contacts inflate your contact tier and skew campaign metrics. Clean them up and only pay for real contacts.
Schedule daily scans so new duplicates are caught within hours of creation. Integrate with workflows for real-time dedup.
When a customer has 3 contact records, support sees fragmented history. Merge them into one source of truth.
Pricing
Dedupify pricing is based on the HubSpot records you enable for deduplication, not seats. Paid plans use 10K-record capacity blocks.
Record counts are scoped to the object types you enable for Dedupify. Trial accounts can review matches manually; paid plans use 10K-record capacity blocks.
Calculator
Pay for the records you activate, not the records you ignore. Buckets of 10,000 records, $10/mo monthly or $5/mo billed annually.
12,000 records → 2 buckets → $20/mo
Coming SoonBuilt for HubSpot
From the moment you install, Dedupify gets out of your way and just works.
It just knows:Point Dedupify at any HubSpot property and it auto-classifies the property for optimal handling — emails, phones, names, companies, dates, custom properties. No tuning, no algorithms to pick.
Always on:Dedupify watches new and updated records in real time. Run a full portal sweep whenever you want — it works quietly in the background and never blocks your team.
Lives inside HubSpot:Review duplicates on every record page. Configure rules from the settings panel. No second dashboard to learn.
Confidence before you click:See exactly what will change before you confirm a merge. Pick the primary record, control every property.
FAQ
Not yet. Dedupify currently works across Contacts, Companies, Deals, and Tickets — each with its own matching rules. Custom object support is on the roadmap.
Dedupify surfaces candidate duplicates for manual review with the properties and scores used to find them. You choose which records to merge.
Yes. Start with manual review, inspect the candidate pairs Dedupify finds, and tune your rules before approving merges.
The 14-day trial includes manual review with up to 2 duplicate rules. Automerge is not available during trial.
Get Started
See Dedupify running in your portal. We'll set up a test scan and show you exactly how many duplicates you have.
14-day trial, up to 2 rules, manual review only. Paid plans use 10K-record capacity blocks. HubSpot Super Admin required to install.