Dedupify · Real-time deduplication for HubSpot

Duplicates, caught the moment they land.
Not two weeks later.

Dedupify watches your portal the moment a record is created or updated, then merges, flags, or ignores duplicates based on rules you control. No Ops Hub required.

Join the free beta See it in action

No setup calls. No migration. Free during the beta — nothing is charged until you choose a plan.

Scroll

The problem

HubSpot's native tools weren't built for your scale.

Duplicate records are a side effect of growth. HubSpot's built-in deduplication was built for a different era.

Bi-weekly scans miss new duplicates for up to 14 days. By then, they're in workflows, sequences, and your team's queue.
API-created records and third-party sync apps are excluded from native deduplication entirely.
Manual review inside HubSpot has no bulk tooling: you're merging one record at a time.
Operations Hub auto-merge costs extra, and still won't catch records the moment they land.

Real-time detection

Watches every record the moment it's created or updated, no scheduled scans, no overnight queues.

Fuzzy + exact matching

Match on email, name, domain, phone, or any combination. Configurable thresholds for precision vs. recall.

Auto-merge or review

Merge automatically when confidence is high. Route to a review queue when it isn't.

Native + custom objects

Contacts, Companies, Deals, Tickets, and custom objects (HubSpot Enterprise). One rule engine, matching logic independent per object.

Never-merge list

Define records that should never be combined, once, globally. Enforced across every ruleset automatically.

Full audit log

Every merge is logged with the properties compared, the scores used, and the winning values selected.

Build per-object matching rules using any combination of properties and scoring thresholds.

Surface duplicate pairs before merging, review property-by-property, and approve each merge yourself.

A full history of every merge: what matched, what won, who approved it.

Three configurable behaviours per ruleset: auto-merge, send to review, or never merge.

Explore Dedupify in depth →

$12.9M

Average annual cost of poor data quality per organization (Gartner)

14%

Revenue lost annually due to bad data across businesses (Experian)

~2 wks

How long HubSpot waits between native duplicate scans. Dedupify catches them in real time.

Pricing

Pay for records.
Not features.

$10

per 10,000 records / month · half that billed annually

Every feature at every paid tier. Free during the beta with every review feature included — auto-merge comes with paid plans, and nothing is charged until you choose one.

Join the free beta Full pricing & calculator

Beyond Dedupify

Need a spell
that doesn't exist yet?

Some portals have outgrown what the marketplace can offer. If you've got a quandary HubSpot can't solve natively, we're happy to take a look and help you glimpse the future where that problem no longer exists.

Custom integrations, workflow actions, something more arcane? We love a good puzzle.

Let's Talk

POST /features/your-action

// Your custom workflow action
// Running on Cloud Run
// Secured with HubSpot V3 signatures
// Scaled to zero when idle

{
  "objectType": "contacts",
  "actionUrl": "https://your-app.api.orangemage.ai",
  "executionState": "SUCCESS"
}

Ready?

Clean data.
No disruption.

Join the beta and be the first to run real-time deduplication inside your HubSpot portal. Prefer to see it live first? 15 minutes, no slides — the product running in a real portal.

Join the free beta Book a demo

Duplicates, caught the moment they land.
Not two weeks later.

HubSpot's native tools weren't built for your scale.